How does your golf course function during the off-season? This can be a challenging time to find growth opportunities and ways to bring in more revenue. Take advantage of this time to stand out from your competition and utilize other sources that can bring in revenue. It is also important that you stay proactive and ready to take on the busy season when it comes. Here are some methods of using the off-season downtime to continue advancing.
Utilize Venue Space
The clubhouse or venue space can be precious during the off-season. Even if you use this space all year, the off-season has its own market for it. This time of year will bring many people looking for a place to host holiday parties. Be sure you are advertising how the space can hold large weddings, birthdays, office holiday parties, etc. A good local venue can be hard to come by. The space can even be used for community events like craft sales. If you don’t technically have a venue hall, your clubhouse can still be used for small parties. Keep in mind that renting out an event space does have its own unique challenges and risks. Be sure to speak with your Tee to Green Insurance agent to learn how you can remain protected.
Newsletter Refresh
Some things likely fall through the cracks during the busy season, such as zoning in on your marketing strategy. When is the last time your newsletter has some good attention? It has the potential to be one of your most effective means of communication with both members and customers. Consider offers off-season specials and event information to subscribers. The goal is to keep the audience engaged with your golf course even when golfing is not taking place. Use the off-season to grow a solid email list. It can be more enticing to offer a special sign-up deal for your customers when golf season is back if they join now.
Boost your Marketing
During the off-season, you will still have your hands full with equipment maintenance, course upkeep, landscaping, etc. However, you do not want to neglect marketing strategy plans for the upcoming year. It is smart to establish a content plan for email blasts, brainstorm for promotions and events, and refresh your marketing materials. You may even want to update the website copy and outdated information.
Success for the upcoming year begins with planning now. While working on next season’s budget, consider focusing on a digital remarketing campaign. Remarketing ads are a cost-effective way to bring more awareness to your course and re-engage those who have shown interest in the website before. If remarketing ads are already in effect, consider updating the messaging to better reflect the off-season products and services, such as gift cards, your event venue, or memberships for the new year. You will find it very beneficial to have relevant messaging.
About T2 Green Insurance
T2Green Insurance provides the best customized and comprehensive protection for your club, resort, or golf management business. Our niche expertise and sole focus is insuring this class, while our industry professionals are dedicated to providing exceptional results so that you can feel confident with your coverage. T2Green offers specialized coverage options that are unique in the industry. With our exclusive program unlike anything else on the market, you can feel peace of mind with protection that is tailored to your club’s unique needs. T2Green is driven by innovation and responsiveness in both coverage solutions and customer service. We understand the challenges that are presented in varying locations and seasons to write policies for clubs from coast to coast and everywhere in between so you can operate with confidence, no matter what conditions arise. Reach us at 844-223-9005 with any questions or so we can begin tailoring a package that works best for your club.
