Golf courses are in a new age of operation, and too many are understaffed. Golf facilities are competing with other industries for the same talent pool. Your goal should be to understand the methods of attracting more employees. How do you currently undergo recruitment? Could you use some help? Let’s dive into a hiring checklist that you can use to maximize your recruiting potential.
Referral Based Hiring
Happy employees make great recruiters. Consider utilizing your current team to help with hiring new talent. The details of the positions should be accessible for them to share, such as with a flier or an email that you provide them to pass along to interested parties.
It could be helpful to offer incentives to employees for bringing new hires, whether that be small bonuses or gifts. They will want to feel appreciated for the recruiting effort they put in.
Take Advantage of your Email List
Your customer database may be your most potent recruiting tool. You have access to contacts that you can leverage for recruiting purposes. Hopefully, you have an email list of thousands of golfers already familiar with your business. Therefore, it is likely that there are individuals in your customer database that would love an opportunity to work for you or know someone that would (Especially with the bonus of golfing privileges). Put out an email blast of what you are looking for.
Put up Flyers in the Clubhouse
Your current customers may be your optimal pool candidates for employees, or chances are they could refer someone that would be a good fit. If you are in need of hiring, it is helpful to have signage throughout the clubhouse that has the current openings listed. Flyers are an easy and low-cost way to get help from those who already know and love your business.
Post Job Opportunities on Facebook
Facebook can be a tremendous recruiting tool for businesses. It is beneficial to post your job openings to Facebook to share them with your online community. This is another way to accumulate more applications from those who are already familiar with the business. It’s also free and super easy. Facebook even has features that allow you to ask screening questions and accept applications. You can “boost” your job listings to help reach those who don’t follow the page. To see a difference, it will typically cost $50-100 per job listing, but the impact is much more significant.
Post Job on Indeed
Indeed is a job site that allows you to post job listings for free. Paid listings are offered. However, thousands of individuals view the free job postings every month. Utilize Indeed to expand your reach. For any discrepancies with job postings and their accuracy in describing the job itself, it is beneficial to secure Tee to Green Insurance to protect your business.
Careers Section on Your Website
Do you have a careers selection on your website yet? This is a tried-and-true method of bringing in ongoing applications, even when you are not actively promoting any job openings. This gives people an opportunity to learn more about positions you have and provides a way for them to connect with management directly to get more information. This will grow your contact list of potential employees to revisit when it is time to hire.
About T2 Green Insurance
T2Green Insurance provides the best customized and comprehensive protection for your club, resort, or golf management business. Our niche expertise and sole focus is insuring this class, while our industry professionals are dedicated to providing exceptional results so that you can feel confident with your coverage. T2Green offers specialized coverage options that are unique in the industry. With our exclusive program unlike anything else on the market, you can feel peace of mind with protection that is tailored to your club’s unique needs. T2Green is driven by innovation and responsiveness in both coverage solutions and customer service. We understand the challenges that are presented in varying locations and seasons to write policies for clubs from coast to coast and everywhere in between so you can operate with confidence, no matter what conditions arise. Reach us at 844-223-9005 with any questions or so we can begin tailoring a package that works best for your club.
