Getting the opportunity and deciding to host a pro golf tournament is often not precisely what golf course management expects. It is often, in ways, both more accessible and more complicated than assumed. Sometimes an organization’s strategy is to establish anchor sites for U.S. Opens for national championships, regional tournaments, or a PGA Tour event. Being able to take on hosting significant events comes down to being instructive. Clubs can benefit from having a solid history and a challenging course to land a large tournament. However, clubs only need staggering length for a U.S. Open or a Tour event. Successful club host clubs will also be able to manage logistics, member expectations, and fundraising. If you want to hold a pro golf tournament, work up your plans sooner rather than later, as it will take time, effort, and money.
A Behind the Scenes Look
Taking on a pro golf tournament at your course can be considered a money game. Course restorations take time and cost millions, but it is usually worth it. It would be wise to follow a master plan for the course. Otherwise, it will feel random and scattered, such as “put a tree there or a bush there.” A robust program gives you something to reflect on as to why you’d want to host in the first place. It is also beneficial that your current members are on board. Over half should be behind the idea, and you can ask them if they would be interested in volunteering their time, as tournaments don’t happen without member buy-in and volunteers.
You will also need to determine how you will request the event’s governing body as the managing directors typically don’t actively recruit host sites; the hosts come to them. Often, a club’s reputation in a region draws the attention of board members. There is such a wide range of money associated with hosting these kinds of events. Additionally, facility fees will fluctuate based on the size and popularity of the event. Clubs also share in the event’s revenue and receive additional funds to prepare and restore its course. The money can be pretty significant, even up to the high millions.
A Breakdown of the Pros and Cons
Note that sometimes host clubs are asked to raise, not rake in, most of the money. It is not uncommon to raise funds privately. Even if you have a great event, members may question why they are funding it. However, many clubs see hosting a high-profile tournament as part of their mission. A solid reputation in the golf world also helps members when they look to arrange tee times elsewhere. Some members may get a bit upset about the need to close the course for some time. You may also need to up your staff to prepare for the tournament.
If you host events regularly, you will likely prepare to staff accordingly. If you don’t need to add employees, you should get your staff excited about the event and the extra time they put into it. You may also be able to fulfill a tournament mission by hosting a regional golf event while avoiding the cost of housing, transporting, and feeding the players. This event also allows members to show off their course to locals who might join it, as access drives membership. You will also want to ensure that your course is adequately protected from its unique risk exposures so that the big day does not become the biggest nightmare. For instance, securing golf course earthquake insurance would be your saving grace if an earthquake caused damage while preparing for the event.
About T2 Green Insurance
T2Green Insurance provides the best customized and comprehensive protection for your club, resort, or golf management business. Our niche expertise and sole focus ensure this class, while our industry professionals dedicate themselves to providing exceptional results so that you can feel confident with your coverage. T2Green offers specialized coverage options that are unique in the industry. With our exclusive program, unlike anything else on the market, you can feel peace of mind with protection tailored to your club’s unique needs. T2Green is driven by innovation and responsiveness in both coverage solutions and customer service.
Reach us at 844-223-9005 with any questions or so we can begin tailoring a package that works best for your club.
