Are you ready for the holiday season? In the golfing world, off-season is among us, which is why it is in your best interest to consider the benefits of implementing new promotions and strategies. The goal is that you will boost sales throughout the winter rather than letting them fall to the wayside. Here are some ideas on how to be proactive with holiday marketing and campaign efforts for golf courses.
Holiday Events
Most golf courses have a clubhouse or space that is great to host a variety of gatherings. It is wise to market your area for holiday parties and events. There are even online holiday event templates you can use if you are unsure where to start. Emailing customers directly regarding the pricing and what different packages you have to offer is also an option.
New Year Membership
How are you planning to bring in new members or even retain those you already have for the new year? This does not have to be as challenging as it may sound. You can even consider offering the rest of this season for free when a customer purchases a 2022 membership. Another option is to provide unique benefits for current members to renew now. The possibilities are endless; you can get as creative as you want or keep it simple.
Holiday Gift Cards
Gift cards are perfect for golf courses! Gift cards and special packages such as prepaid golf rounds make great stocking stuffers that can significantly increase your profits throughout the holiday season. It is ideal to have an online store where these can be both created and sold, and payment tools like Paypal can also be used. There is not necessarily a right or wrong way to do this, but sometimes things do not go as planned, which is why tee to green insurance is so important.
The Famous Holiday Season Deals
How will you be executing your seasonal deals? Just about every business is expected to offer some Black Friday and Cyber Monday deals. It would be best if you offered these within a limited time frame as a “flash” sale for these. The sales can be for anything, whether it’s for shop items, memberships, or golf round packages. It is best to begin advertising the sales in early November to get your customers excited about the winter season and spread the word about your course.
About T2 Green Insurance
T2Green Insurance provides the best customized and comprehensive protection for your club, resort, or golf management business. Our niche expertise and sole focus is insuring this class, while our industry professionals are dedicated to providing exceptional results so that you can feel confident with your coverage. T2Green offers specialized coverage options that are unique in the industry. With our exclusive program unlike anything else on the market, you can feel peace of mind with protection that is tailored to your club’s unique needs. T2Green is driven by innovation and responsiveness in both coverage solutions and customer service. We understand the challenges that are presented in varying locations and seasons to write policies for clubs from coast to coast and everywhere in between so you can operate with confidence, no matter what conditions arise. Reach us at 844-223-9005 with any questions or so we can begin tailoring a package that works best for your club.
