Finding creative ways to market to golfers is essential and beneficial to attracting new clients to your golf course. Developing the best strategic marketing ideas may be a challenging feat for some golf clubs, as this requires determining how to reach potential clientele at the right time and keeping in touch with existing club members.
Market to Golfers
Part of it is also knowing how to promote events and venue space. Be sure to understand your ROI and actively track how promotions are doing to know what is worth the investment.
Start a Giveaway
Giveaways are a great way to pull in more traffic and buzz. Offer something small yet valuable to golfers, such as a free round of golf for a birthday. Giveaways can be one of the most efficient ways to build your email database. Be sure to promote the giveaways on your website and social media frequently. The signup should be as simple as possible.
Offer Add-ons When Tee Times Fill Up
Consider allowing members to choose add-ons when they book in person or online. If you can integrate add-ons into your booking engine, why not take full advantage of them? Many members are looking to find what little extras they can purchase to make their stay at your club even more enjoyable, even if it is just additional time. Having the ability to plan when booking will help keep your club competitive in the industry. Hospitality and convenience for your players should be the main priority.
Launch Family-friendly Events
Many golfers cannot make it to the course as often as they’d like because they have family commitments. Hosting family-friendly events might be the opportunity golfer parents need to get their family involved while enjoying their beloved hobby. Parent and child tournaments are also a great way to introduce children to a potential new sport. You may even be able to involve sponsors and get creative with activities for both children and adults. Be sure to have secured T2Green Insurance to protect the course appropriately.
Partner with Local Hospitality Brands
Partnering with a hotel or event center can look like offering special rates when consumers are booking a hotel stay. It is a great way to invite new guests through the hotel and the golf facility. Ensure that you are clear about all the partnership terms in the contract.
Create a Member Loyalty Program
Loyalty programs offer a chance to give back to longstanding members, leading to more revenue from the different club amenities. You can start a program by giving customers a specific goal to reach.
Work with Professional Golfers on Social Media
If your club is a home club of a professional golfer or two, try leveraging that partnership on social media. Your pro golfers have a wealth of golf knowledge and a broad reach. If you can establish a professional partnership with these golfers to film how-to videos for your social media marketing and develop an influencer persona within your golf club, you can create brand buzz. It will make your club’s social media account one to pay attention to.
Photos Opps
Create plenty of photo opportunities for your members to share on social media. Not only can this be free marketing, but your members can also help you reach new users through social media very easily. Highlight the beautiful landscaping or some other eye-catching nature surrounding the course with signs or small picture frames. The goal is to capture members’ attention and provide a great space to take photos.
Show off your Brand Culture
Golf club staff culture can be a great marketing tool. It is essential to establish a workspace that feels safe and has a mission in which people can share their beliefs. It is creating a culture of employee ambassadors.
If your staff loves their job and are more likely to go above and beyond to promote your golf club, since they are employees, potential members will trust them as a reference much more than random testimonials on your website. It is all about how you run your business and treat your employees. Assess where your culture can improve and take proactive measures to ensure that your employees are happy.
Social Media Contests
Golf club owners can use their social media platforms to run contests. This strategy is not only super simple. It can increase interest in your golf course; as long as the target audience is encouraged to like, share, and comment as part of the contest to increase engagement. Don’t underestimate the power of establishing your brand online to generate interest in your club.
Offer Business Packages
If you want to market to businesses to host company events, consider offering a unique business package. Many companies want to host their events at golf clubs because it is a common sport among white-collar professionals and provides a relaxing atmosphere. Remain competitive in the industry by offering a business package with many benefits, such as complimentary amenities and other add-ons to appeal to business professionals. The signup and reservation process for a business package should be simple and accessible via your club’s website.
About T2 Green Insurance
T2Green Insurance provides the best customized and comprehensive protection for your club, resort, or golf management business. Our niche expertise and sole focus ensure this class, while our industry professionals dedicate themselves to providing exceptional results so that you can feel confident with your coverage. T2Green offers specialized coverage options that are unique in the industry. With our exclusive program, unlike anything else on the market, you can feel peace of mind with protection tailored to your club’s unique needs. T2Green is driven by innovation and responsiveness in both coverage solutions and customer service.
Reach us at 844-223-9005 with any questions or so we can begin tailoring a package that works best for your club.
